Business and Transformation

The transformation to a successful circular plastics economy succeeds when innovative marketing strategies and new business models are integrated into the entire value network.

Our competencies

We offer our customers on the one hand the know-how from current research and on the other hand the cross-industry view from Best Practice Solutions. This enables us to offer customized solutions for all those topics that inevitably accompany every product and process development, e.g. in business model development.

Your path to cooperation

You are looking for the optimal solutions for your target market and want to benefit from circular product and business models? Then please contact Volker Fennemann or Christian Schütz.
For more information about a collaboration, please click here.

Business Models in the Context of a Circular Economy
Rittershaus P., Gaier J., Renner M.
Springer Handbook Circular Plastics Economy, Springer Verlag
First published: June 2025, page 25-50

A conceptual methodology to screen and adopt circular business models in small and medium scale enterprises (SMEs): A case study on child safety seats as a product service system
Rittershaus P., Renner M., Aryan V.;
Journal of Cleaner Production 2023, Volume 390, Issue 23;
First published: March 2023; https://doi.org/10.1016/j.jclepro.2023.136083